Apple is gearing up for the highly-anticipated retail launch of its mixed-reality headset, the Apple Vision Pro, following its unveiling earlier this year at WWDC 2023. Despite facing hurdles and delays, the Cupertino-based tech giant is reportedly leaving no stone unturned to ensure a smooth launch for this complex and niche device.
According to information from Mark Gurman’s Power On newsletter on Bloomberg, Apple is set to conduct in-depth training seminars for its retail employees in the United States. These training sessions, scheduled to commence in mid-January, will span over two days for each employee, focusing not only on the setup and operation of the high-end headset but also on effective sales techniques to guide potential customers.
The Vision Pro, priced at a hefty $3,499, is expected to offer a unique augmented reality (AR) and virtual reality (VR) experience. The headset, designed with precision and sophistication, is anticipated to require customised setup and adjustments for individual users. To meet this demand, Apple is investing in thorough training for its staff to ensure they can expertly assist customers with the device’s intricate features.
Reports suggest that Apple stores in the US will soon receive specialised equipment needed for assembling and packaging the Vision Pro, indicating that the retail launch is on the horizon. While online orders are an option, Apple is likely to encourage buyers to make their purchase in-store, where trained employees can provide detailed instructions on setup and operation.
Earlier speculations had hinted at a potential delay in the Vision Pro’s US launch until March 2024. However, the company is internally aiming for a retail launch in January, with a slow rollout of limited stock. Gurman had previously reported that Apple planned to invite select employees to Cupertino for advanced training, after which they would return to train their colleagues at individual Apple stores.
In addition to the Vision Pro, Apple seems to be keeping an eye on the future with the development of the Apple Vision Pro 2, codenamed Project Alaska. The second iteration of the headset is rumored to include several enhancements, such as a redesigned, flatter rear strap.
Despite earlier reports of production cuts, Apple remains committed to bringing its Vision Pro to the market. Chinese contract manufacturer Luxshare, the exclusive assembler for the device, is expected to produce fewer than 400,000 units in 2024 due to the complexity of the headset design and challenges in production.
