OpenAI, backed by Microsoft, has announced the development of Sora, a groundbreaking software capable of generating minute-long videos based on text prompts. The company revealed this innovation on Thursday, highlighting Sora’s potential applications in red teaming, visual arts, design, filmmaking, and more.

According to OpenAI, Sora represents a significant advancement in AI technology, allowing users to create complex scenes with multiple characters, specific motion types, and detailed subject and background elements. The software can even produce multiple shots within a single video, enhancing its versatility and utility.

In addition to video generation, Sora possesses the capability to animate still images, further expanding its creative potential. This announcement follows the success of OpenAI’s ChatGPT chatbot, which gained widespread attention for its ability to compose emails, write code, and craft poems.

Meta Platforms, the parent company of Facebook, has also intensified its efforts in image generation with its Emu model. Last year, Meta enhanced Emu with two AI-based features designed to edit and generate videos from text prompts, signaling its ambition to compete with tech giants like Microsoft, Google, and Amazon in the evolving generative AI landscape.

Despite its impressive capabilities, Sora remains a work-in-progress. OpenAI acknowledged that the model may encounter challenges in accurately interpreting spatial details and following specific camera trajectories. To address concerns about authenticity, the company is developing tools to discern videos generated by Sora.

As AI continues to push the boundaries of creativity and innovation, Sora represents a significant step forward in the field of generative technology. With its ability to translate text into compelling visual content, Sora has the potential to revolutionise various industries and redefine the way content is created and consumed in the digital age.