Apple on Friday started selling its new generations of mobile products through its stores located around the world. The company, which had previewed the products earlier this month, is now selling their various iterations of the iPhone 15 in addition to their Apple Watch Series 9, Apple Watch Ultra 2, the new Apple Watch SE, and the second generation AirPods Pro.

The iPhone 15, in a bid to comply with European regulators, features a USB-C charging port instead of the company’s proprietary Lightning charging. The phones also feature ‘colour-infused’ back glass and a new contoured edge. The ‘Pro’ models feature an aerospace-grade titanium chassis with the company touting a stronger yet lightweight design.

The flagship phones will also feature photography improvements across the entire iPhone 15 line-up, including improvements to portrait photography and better low-light performance. The new iPhone 15 Pro Max features a 5x Telephoto camera, an upgrade from the 3x Telephoto cameras on the 14 and 13 Pro models.

Products are available for purchase through the company websites as well as its stores and affiliates located around the world. Purchases on the company’s websites may be subject to regional sales, product, and feature restrictions.