In what could signal a similar approach in other markets in the months to come, and having already launched their ad-tier in the U.S., Disney+ announced an ad-supported offering will be available in select markets across Europe and in Canada beginning 1 November.

“The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment. “We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”

Disney+ is also introducing more subscription options with the launch of a new Standard, as well as Standard with ads tier in select Europe, Middle East and Africa (EMEA) markets. The ad-tier plans start at £4.99, or €5.99, a month in EMEA – existing subscribers in applicable markets will remain in the Premium tier with no ads, though their subscription price is set to increase in December, unless they opt to switch into one of the new lower-priced ad-tier plans.

The Disney+ streaming service is the home of original, and existing, content, movies and series from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.