Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is currently hosting a series of networking roadshows in Southeast Asia (SEA) to reinforce trade relationships with tour operators and travel agents in the region.
The initial event of this three-part series occurred on Monday, 31 July, in Jakarta, Indonesia, followed by a second show in Kuala Lumpur, Malaysia on Wednesday, 2 July. Both sessions centred on showcasing the unique products and experiences of Maldives, in line with its strategies for the SEA market. The third and final event is scheduled to take place in Bangkok, Thailand on Friday.
According to the destination promoter, a total of 17 prominent companies from the Maldives tourism industry are participating in these roadshows. MMPRC emphasises that the presence of numerous renowned tourism companies at the event reflects the Maldives tourism sector’s dedication to catering to the preferences of the SEA market.
During the roadshow in Jakarta, MMPRC reportedly conducted a raffle, and the fortunate winner received a complimentary three-night stay at Adaaran Club Rannalhi. Similarly, in Kuala Lumpur, the lucky winner was awarded a three-night stay at Adaaran Club Rannalhi and an additional three-night stay in Pullman Maldives Maamutaa. Moreover, the upcoming raffle during the roadshow in Bangkok promises the winner a five-night stay at Furaveri Island Resort and Spa.
MMPRC identifies SEA as a significant source market for the Maldives, with a total of 24,573 arrivals from the region as of May 2023. MMPRC has actively promoted the Maldives at major travel fairs in the region, including MATTA 2023 in Malaysia and ADEX Ocean Mission 2023 in Singapore. It plans to participate in other major upcoming trade shows like NATAS Holidays 2023 and ITB Asia 2023, with more exciting campaigns and activities on the cards for this year.
This is the second series of MMPRC roadshows held within a two-month period. In July, the corporation organised a three-part series of promotional events in Lucknow, Jaipur, and Chandigarh, India. The first roadshow took place in Lucknow on 17 July, followed by the second in Jaipur on 19 July, and the consecutive third roadshow on 20 July at Chandigarh. A total of 22 renowned companies from the Maldivian tourism industry participated in these roadshows, presenting their unique products and services to the Indian market.
India has consistently maintained its position as one of the top source markets for the Maldives’ tourism industry over the past three years. MMPRC declares that the roadshows in India have successfully strengthened trade relationships between the organisation, travel agents, tour operators, and luxury resorts that participated in the events. As of 26 July, India ranks second on the arrival charts, contributing 121,046 guests, which accounts for 11.5% of the market in 2023.
