The State Trading Organization (STO) has launched its ‘STO Euro Foari 2024’ campaign, coinciding with the UEFA European Championship 2024, scheduled to be held from 14 June to 14 July in Germany. The promotional campaign, set to run from 13 June to 14 July, aims to leverage the event’s heightened excitement by offering consumers a unique selection of electronic products.

Hosted across STO’s flagship People Choice outlet in Malé as well as its extensive network of outlets in the atolls, the ‘Euro Foari 2024’ promotion offers a 15 percent discount on selected products, including Philips television sets, home theatre systems, headphones, and Boxlight projectors.

STO has also integrated an interactive element into the campaign. Customers will receive a coupon with each purchase, qualifying them for a chance to win the grand prize of MVR 50,000. Additionally, STO is extending the competitive spirit of the championship to its digital platforms. Through a dedicated competition on its Facebook page, participants are invited to predict the outcomes of matches, with accurate predictions at various tournament stages winning attractive prizes.

Participants who accurately predict group stage matches stand a chance to win a home theatre system. As the tournament progresses, the prizes become more valuable: correct predictions in the second round will receive a 32-inch television and a home theatre system. For the quarterfinals, the prize increases to a 43-inch television, with a 65-inch television to be going to the participant who correctly predicts the score of the final match.